Inspiration from Samsung Camera Ad

Most of you have probably seen the HD Samsung I8910 Camera clip on YouTube. The clip shows the actor shoot footage, and then the camera disappears, but somehow he's still filming. The spot challenges viewers to figure out how they did it. If you haven't seen it, here's the ad from The Viral Factory in the UK:




This spot got numerous hits and definitely created a viral spin by engaging with consumers to search for an understanding the camera and it's product features (which are irrelevant to the whole spot, minus the HD part I guess). Ultimately it was a pretty simple trick, which basically left viewers giving props and positive comments. Giving consumers a reason to react to an ad is essential. Giving them a reason to research it, and watch it over and over is an accomplishment. I think marketers should look for more ways to generate interest and entice user comments and insight about their products over the social net. Whether it be video, imagery, music, or an article - we need to keep the conversation going and welcoming more consumers to the table. There is no better way to generate brand love than to get consumers wanting to join the conversation with their point of view rather than you shoving your message in their face.


Here's how they did it http://tr.im/l2c2

Some of my favorite YouTube user comments on the original spot...
- there is a camera in his hair and the phone camera is not filming
- it was ninjas, obviously
- the guy is a magician, for sure. The phone is inside his right sleeve (the arm on the left of the image, incase you are wondering - check out the "bump" it have when the phone is missing). That same bump is gone when the phone is back.

Overall, this was a really inspiring ad for me, as a marketer, to watch and study. I love that agencies are looking for alternative ways to feature their products, and launch them in a social environment in an effort to gain an active seeking audience, as opposed to a disengaged audience.


-AL