While most advertisers focus their every move on Superbowl positioning and advertising, others look to the other infamous bowl game that happens to occur on the same day - Animal Planet's Puppy Bowl. It was leaked that Subaru is running spots during the Puppy Bowl, showing dogs driving their cars. Sounds like the message is going to be something around the lines of "Dog tested. Dog approved." A few thoughts come to mind here...
1) Toonces. Now I know Toonces was a cat, but anytime I see an animal behind the wheel of a moving vehicle, that's what comes to mind (and I know I'm not alone).
2) Do people really like driving with dogs in their cars? I know when I have our dog in the car, he jumps around everywhere and tries to sit on my lap or under my legs. Annoying.
3) When are people going to stop using the "X Tested. X Approved." line! It was overused when Kix started using it years ago, and then Bud recently pulled that into their latest Tailgate spots. Is this really the best message Subaru could come up with?
4) If the dogs in the ads are remotely as cute as some of the pups in the Puppy Bowl (Here's my favorite, Jake), then this ad may perform well.
(photo courtesy of AdAge).
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